Persona

Persona is a B2B SaaS platform that automates qualitative customer research using AI-moderated interviews. Teams can input a research brief or PRD, recruit participants, run conversational interviews at scale, and receive synthesized insights, transcripts, and highlight clips within hours. The platform is used for product discovery, prototype testing, churn analysis, and market research, helping teams understand why users behave a certain way without running manual interviews or surveys. Its main competitors include AI research tools like Strella and other automated interview platforms, but Persona differentiates itself through faster turnaround, large participant recruitment, and end-to-end automation from interview generation to insight reporting