Empanada

Empanada is an employee advocacy platform built for B2B marketing agencies and the companies they manage social media for. It turns “please post about us” from an easily ignored request into a structured system that gets employees and executives actively participating on LinkedIn. Content can be queued, employees can receive nudges, executives can be held accountable alongside the rest of the team, and results can be tracked rather than disappearing. Empanada addresses a common challenge for agencies that coach clients on thought leadership: even when employees and executives have valuable perspectives to share, busy schedules and a lack of incentives can prevent consistent posting. The platform creates accountability for leadership while giving employees a reason to participate and become genuine brand advocates. Empanada also uses AI to analyze LinkedIn posts against brand voice guidelines and help users create content based on seeded topics and defined brand voice requirements. By turning employee participation into a repeatable process, Empanada helps companies build social equity through authentic personal posts while giving agencies a client-facing way to demonstrate social advocacy results.