About the Role
<p class="font-claude-response-body break-words whitespace-normal"><span style="color:#1a1a1a">HelloPrint is rebuilding the entire platform: new frontend, new pricing engine, new content engine, new product engine, everything ready for an agentic future. No one on the team writes code manually for what these systems handle. You'll work inside this rebuild, under the direction of our founding team (Hans, CEO, and Michael, CIO/Chief AI Officer), executing on high-leverage AI problems with real commercial impact, visible immediately in revenue or cost. There's no management layer between you and the outcome. You build, you ship, you measure, you move to the next problem.</span></p><p style="min-height: 1.7em;"></p><h4><strong><span style="color:#121317">What you will build:</span></strong></h4><p class="font-claude-response-body break-words whitespace-normal"><span style="color:#1A1A1A">The opportunity surface is large: 14 markets, 600,000 customers, a platform being rebuilt in parallel across four core engines. You'll work on problems from areas like:</span></p><ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1"><li><p><span style="color:#1A1A1A">Dynamic pricing and margin optimization across markets.</span></p></li><li><p><span style="color:#1A1A1A">Agentic procurement: supplier selection, ordering, quality management.</span></p></li><li><p><span style="color:#1A1A1A">Customer journey automation from configuration to post-delivery.</span></p></li><li><p><span style="color:#1A1A1A">Intelligent content and SEO infrastructure at platform scale.</span></p></li><li><p><span style="color:#1A1A1A">Predictive demand and inventory across the supplier network.</span></p></li><li><p><span style="color:#1A1A1A">Internal tooling that multiplies the output of every team.</span></p></li></ul><p style="min-height: 1.7em;"></p><h4><span style="color:#121317">Before you read further</span></h4><p><span style="color:#121317">HelloPri</span><span style="color:#1A1A1A">nt is on a mission to become the world's leading infrastructure for customizable printed products. From our offices in Rotterdam and Valencia, 100+ professionals from 20+ nationalities are building an AI-first company that scales output faster than headcount. We're at EUR 100M revenue and aiming to disrupt a trillion-dollar industry. Every hire we make needs to help get us there.</span></p><p style="min-height: 1.7em;"></p><ul><li><p><strong><span style="color:#121317">Commercial instinct first, engineering second.</span></strong><span style="color:#121317"> You think about what something is worth before you think about how to build it.</span></p></li><li><p><strong><span style="color:#121317">Full-time in Rotterdam</span></strong><span style="color:#121317">. Five days a week, in the building where the transformation is happening. </span></p></li><li><p><strong><span style="color:#121317">You have been building since before it was a career.</span></strong><span style="color:#121317"> Side projects, tools, systems nobody asked for. The obsession came first.</span></p></li><li><p><strong><span style="color:#1A1A1A">You ship continuously.</span></strong><span style="color:#1A1A1A"> You ship fast and you ship real systems. Not prototypes, not demos.</span></p></li><li><p><strong><span style="color:#121317">You are more than just an engineer.</span></strong><span style="color:#121317"> You understand product decisions, user impact, and design tradeoffs. You do not need a PM to translate the business problem for you.</span></p></li></ul><p style="min-height: 1.7em;"></p><p style="min-height: 1.7em;"></p><figure><img style="width:1600px" src="https://recruitee-main.s3.eu-central-1.amazonaws.com/uploads/3vle3osbh4pt85p2evkmn5l1u1k64g/Michael_en_Hans.jpeg"></figure> <br> <h3><strong><span style="color:#121317">Who you are:</span></strong></h3><p><span style="color:#1a1a1a">You've built and shipped real production systems, not just contributed to someone else's. You're comfortable with ambiguity and don't need a fully specified brief to start. You care about what your work is worth, not just whether it works. You want to build inside a company that's already proven, not another 0-to-1 bet. You do not think of yourself as an AI engineer. You think of yourself as someone who solves hard problems and builds the systems to prove it. The engineering is the method. The obsession is the identity.</span></p><p style="min-height: 1.7em;"></p><h4><strong><span style="color:#121317">Three signals that tell us you are that person:</span></strong></h4><ul><li><p><span style="color:#1a1a1a">You've spotted an opportunity for an AI solution before anyone assigned it to you, and built it, even if it started as a side project or a shortcut nobody asked for. Ask you to name one and it won't take you long.</span></p></li><li><p><span style="color:#1a1a1a">What you've ship